SCAYLE Blog

SCAYLE | Blog: Background
OMR 2022: eCommerce and Marketing Experts Meet in Hamburg

OMR 2022: eCommerce and Marketing Experts Meet in Hamburg

From A as in Ashton Kutcher to Z as in Changpeng Zhao, everyone came to #OMR22 in Hamburg. Except you? Find out what you missed and where you can rewatch it.

Omnichannel Technologies: Requirements for a Seamless Customer Experience

Omnichannel Technologies: Requirements for a Seamless Customer Experience

Omnichannel strategies have a major impact on your customer journey. Here’s how to use shop technologies for tailored UX, customer service and marketing.

Product Search: How to Improve Your Shop Search and Your Conversion

Product Search: How to Improve Your Shop Search and Your Conversion

The product search is a central component of every online shop because it directly impacts your sales. How to optimize your shop search and conversion.

How to Increase Your Marketing ROI by Five

How to Increase Your Marketing ROI by Five

Start steering marketing activities and budget effectively towards your targets. Find out how to increase your profits with multi-attribution models and CLV.

Click and Collect: How Covid Changed eCommerce

Click and Collect: How Covid Changed eCommerce

Click & Collect combines the convenience of eCommerce with dedicated in-store experiences. Learn about the after-Covid standards and how to benefit from them.

International eCommerce: How to Effectively Grow in Eastern Europe

International eCommerce: How to Effectively Grow in Eastern Europe

Want to know how to grow your international eCommerce business in Eastern Europe? We are sharing important insights, dos and don'ts you need to know.

Page Speed Optimization: How to Improve the Loading Time of Your Online Shop

Page Speed Optimization: How to Improve the Loading Time of Your Online Shop

In eCommerce, page speed optimization has an impact on more than just rankings. How you can improve your website speed – and with it your revenue.

How Lifestyle Brands Can Realize D2C in a Platform World

How Lifestyle Brands Can Realize D2C in a Platform World

The success of platforms lies in their DNA. Why brands need to adapt their strategy and how they can grow with a D2C approach within a platform-driven market.

eCommerce Trends: What's Coming in the Next 5 Years and Already Pays off Today?

eCommerce Trends: What's Coming in the Next 5 Years and Already Pays off Today?

What eCommerce trends will shape the industry in the next 5 years that you can benefit from today? What you should know now.