Uplifted Channel Performance

Raise your profitability and revenue by prioritizing your best-performing channels. Our experts adapt our proven steering methods to your objectives – across all channels and based on extensive data insights.

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Marketing | Digital Channel Management

Operational excellence

Marketing | Digital Channel Management: Advanced Steering Models

Dynamic & Automated Bidding

Our processes are based on advanced marketing steering models to maximize responsiveness while reducing workload.

Marketing | Digital Channel Management: Iterative Testing Process

Test & Learn Approach

We employ an iterative testing process to challenge the status quo to achieve the best performance for each case.

Marketing | Digital Channel Management: Adopting Proven Processes

Optimal Tooling

For all channels, we quickly adopt proven processes to facilitate workflows and always be one step ahead of your competition.

Dynamic channel management

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SEA & SEO

Keyword research to campaign optimization, link building to technical setup – we maximize your ROI for PPC ads and improve your search engine rankings.

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PLA & PSM

Show your products above competitors in price listing ads and product search machines with our data-driven steering logic and product feed optimization.

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Paid Social

Increase your reach by targeting and retargeting potential customers across all relevant social media channels – no matter what target audience you seek.

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Display

Build your brand and increase awareness by reaching your target group across millions of websites across the web with ads on the Google Display Network.

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Retargeting

Drive conversions by retargeting your past campaign leads with tailored ads. Increase engagement and get your target audience back in your shop.

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Affiliate

Extend your reach through trusted referral marketing cooperations with Awin, Payback, and many more. We’ll help you find the best match for your brand.

SCAYLE Blog

Customer Lifetime Value: Boost Your Marketing ROI with CLV

Marketing

Customer Lifetime Value: Boost Your Marketing ROI with CLV

Focusing on Customer Lifetime Value is one of the best ways to boost profitability and revenue. Here’s why you need to leverage CLV.

Marketplace Commerce

eCommerce

Online Marketplace: What It Is, How to Approach It, and Key Perks

Online marketplaces become increasingly important. But how do you sell on marketplaces or become a marketplace? Find out which approach fits you best.

Regional Payment Methods

eCommerce

Regional Payment Methods: Boost Conversions by Offering Trusted Options

Find out how regional payment methods increase your conversion rate and help you to truly localize your eCommerce shop.

Support will end for Shopware 5 – what comes next?

Shop Systems Replatforming

End of Life for Shopware 5: What Comes Next?

End of Life for Shopware 5: Which alternatives will conquer the eCommerce business? Read more about the latest insights!

eCommerce Replatforming with SCAYLE

Technology SCAYLE Replatforming

eCommerce Replatforming With SCAYLE

Thinking about replatforming? Read more about when to replatform in eCommerce and how to achieve the best possible results.

Supply Bottlenecks: Optimize Communication for Better Customer Experience

Operations eCommerce

Supply bottlenecks: How to Optimize Your Communication for a Better Customer Experience

Supply bottlenecks put an enormous strain on maintaining a positive customer experience. Optimizing your customer communication helps you handle order delays.

Common Mistakes Online Shops Make And How To Avoid Them

Basics eCommerce

The Online Shop of Horrors: 7 Common Online Shopping Problems and How to Avoid Them

We all know them: The “Online Shops of Horror” – read more about common online shopping problems when building your own shop!

Internationalization: The Ultimate Guide To Launching New Markets

Paper eCommerce

Internationalization: The Ultimate Guide to Launching New Markets

Are you an eCommerce executive thinking about expanding your business? This white paper will take a deep dive into internationalizing your eCommerce business.

No one can stop you from SCAYLING

Increase reach and revenue with mature marketing data analytics.

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