Uplifted Channel Performance

Raise your profitability and revenue by prioritizing your best-performing channels. Our experts adapt our proven steering methods to your objectives – across all channels and based on extensive data insights.

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Digital Marketing | Digital Channel Management

Operational excellence

Marketing | Digital Channel Management: Advanced Steering Models

Dynamic & Automated Bidding

Our processes are based on advanced marketing steering models to maximize responsiveness while reducing workload.

Marketing | Digital Channel Management: Iterative Testing Process

Test & Learn Approach

We employ an iterative testing process to challenge the status quo to achieve the best performance for each case.

Marketing | Digital Channel Management: Adopting Proven Processes

Optimal Tooling

For all channels, we quickly adopt proven processes to facilitate workflows and always be one step ahead of your competition.

Dynamic channel management

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SEA & SEO

Keyword research to campaign optimization, link building to technical setup – we maximize your ROI for PPC ads and improve your search engine rankings.

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PLA & PSM

Show your products above competitors in price listing ads and product search machines with our data-driven steering logic and product feed optimization.

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Paid Social

Increase your reach by targeting and retargeting potential customers across all relevant social media channels – no matter what target audience you seek.

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Display

Build your brand and increase awareness by reaching your target group across millions of websites across the web with ads on the Google Display Network.

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Retargeting

Drive conversions by retargeting your past campaign leads with tailored ads. Increase engagement and get your target audience back in your shop.

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Affiliate

Extend your reach through trusted referral marketing cooperations with Awin, Payback, and many more. We’ll help you find the best match for your brand.

SCAYLE Blog

Moving From a Monolithic Architecture to SCAYLE

Shop Systems Replatforming

Moving From a Monolithic Architecture to SCAYLE

Everything you need to know about replatforming from a monolithic shop system to SCAYLE.

SCAYLE was recognized in the 2023 Gartner® Magic Quadrant™

SCAYLE

SCAYLE Recognized in the 2023 Gartner® Magic Quadrant™

SCAYLE was recognized in the 2023 Gartner® Magic Quadrant™ for Digital Commerce.

DEICHMANN launcht Shops SCAYLE

News

SCAYLE and DEICHMANN Start eCommerce Transformation

After only six months into the project, the first DEICHMANN country shops went online in the Czech Republic and Slovakia at the end of May.

Understanding Gen Y Gen Z

Marketing

Understanding Gen Y & Z: How to Appeal to the Next Generation of Customers

Want to attract a younger target group? Understanding Gen Y & Z can be tricky. Find out more about their interests & values to improve your marketing strategy

K5 Commerce Cast Tom Tailor

SCAYLE Replatforming

SCAYLE Use Case: Our Customer Tom Tailor on K5 Commerce Cast

SCAYLE customer Tom Tailor: K5 Commerce Cast about the migration of their shop system to the Commerce Engine and the digitization of customer experience.

8 Golden Rules for Your Dropshipping Business

eCommerce

8 Golden Rules of Dropshipping

Planning to tap into the eCom dropshipping business? Then you should know these 8 golden rules of dropshipping to succeed and boost your sales. Read on!

The Best Online Marketplaces for European Retailers

eCommerce

The Best Online Marketplaces for European Retailers

Searching for the best online marketplace? Find out which European or global online market perfectly matches your brand's needs.

Multi-Site eCommerce: Manage multiple shops with one back end

Technology

Multi-Site eCommerce: How to Scale Multiple Shops With Just One Back End

Do you cater to multiple audiences? Let multi-site eCommerce elevate your business for different brand and country shops – with just one back end.

No one can stop you from SCAYLING

Increase reach and revenue with mature marketing data analytics.

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