Uplifted Channel Performance

Raise your profitability and revenue by prioritising your best-performing channels. Our experts adapt our proven steering methods to your objectives – across all channels and based on extensive data insights.

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Marketing digital channe management 2

Operational excellence

Algorithm

Dynamic & Automated Bidding

Our processes are based on advanced marketing steering models to maximise responsiveness while reducing workload.

Learning

Test & Learn Approach

We employ an iterative testing process to challenge the status quo to achieve the best performance for each case.

Improving

Optimal Tooling

For all channels, we quickly adopt proven processes to facilitate workflows and always be one step ahead of your competition.

Dynamic channel management

SEA & SEO

Keyword research to campaign optimization, link building to technical setup – we maximise your ROI for PPC ads and improve your search engine rankings.

PLA & PSM

Show your products above competitors in price listing ads and product search machines with our data-driven steering logic and product feed optimization.

Paid Social

Increase your reach by targeting and retargeting potential customers across all relevant social media channels – no matter what target audience you seek.

Display

Build your brand and increase awareness by reaching your target group across millions of websites across the web with ads on the Google Display Network.

Retargeting

Drive conversions by retargeting your past campaign leads with tailored ads. Increase engagement and get your target audience back in your shop.

Affiliate

Extend your reach through trusted referral marketing cooperations with Awin, Payback, and many more. We’ll help you find the best match for your brand.

SCAYLE Blog

Product search optimize

Basics

Product Search: How to Improve Your Shop Search and Your Conversion

The product search is a central component of every online shop because it directly impacts your sales. How to optimize your shop search and conversion.

Increase marketing ROI

Paper

How to Increase Your Marketing ROI by Five

Start steering marketing activities and budget effectively towards your targets. Find out how to increase your profits with multi-attribution models and CLV.

Click und Collect: Abholstationen ermöglichen neue Omnichannel-Erlebnsisse im eCommerce

Basics eCommerce Omnichannel

Click and Collect: How Covid Changed eCommerce

Click & Collect combines the convenience of eCommerce with dedicated in-store experiences. Learn about the after-Covid standards and how to benefit from them.

Internationalization ecommerce

Marketing Operations eCommerce

International eCommerce: How to Effectively Grow in Eastern Europe

Want to know how to grow your international eCommerce business in Eastern Europe? We are sharing important insights, dos and don'ts you need to know.

Pagespeed optimization

Basics eCommerce

Page Speed Optimisation: How to Improve the Loading Time of Your Online Shop

In e-commerce, page speed optimization has an impact on more than just rankings. How you can improve your website speed – and with it your revenue.

Brands_D2C

Paper

How Brands Can Realise D2C in a Platform World

The success of platforms lies in their DNA. Why brands need to adapt their strategy and how they can grow with a D2C approach within a platform-driven market.

E commerce trends

eCommerce

eCommerce Trends: What's Coming in the Next 5 Years and Already Pays off Today?

What e-commerce trends will shape the industry in the next 5 years that you can benefit from today? What you should know now.

Black friday recap

SCAYLE

Black Friday: Why eCommerce Has Never Been More Relaxed

Black Friday always entails a certain risk. Always? Not always. At SCAYLE, we leave nothing to chance and benefit from our experience.

No one can stop you from SCAYLING

Increase reach and revenue with mature marketing data analytics.

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