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Influencer Marketing at its Best

With an international social media influencer marketing strategy you are best prepared to create a major impact on Instagram, TikTok, or YouTube. Our database with more than 25,000 influencers allows us to set up the most effective campaigns for your brand. As we already have contracts with more than 3,000 influencers, our customers benefit from faster campaign rollouts and better terms.

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Influencer marketing pioneer

Creative campaigns from the start.

All influencer marketing strategies we thrive on today were originally developed for fashion online store ABOUT YOU, one of the leading providers of personalized shopping experiences on the smartphone. Content creator marketing had a significant impact on international growth and revenue – and still has. Now, we share our insights and experience with our customers.

 Influencer marketing step by step and all-inclusive

  • marketing-influencer-marketing-perfect-fit

    Research

    • Brand fit, image & content
    • Reach: follower & story views
    • Insights:  age, gender, location, past performance
  • marketing-influencer-marketing-acquisition

    Acquisition

    • Contact request via mail
    • Campaign briefing for each cooperation individually
    • Offer & negotiations based on performance
  • marketing-influencer-marketing-campaign-management

    Campaign Management

    • Extended briefing, order processing, and date selection considering holidays etc.
    • Tracking setup via codes
    • Post-processing & billing
  • marketing-influencer-marketing-tracking

    Tracking & Evaluation

    • Monitoring & insight generation
    • Tracking of performance KPIs and qualitative analysis of content
    • Iterative testing to optimize performance

> 0 % revenue uplift by rolling out influencer marketing

“Influencer marketing was a cornerstone of ABOUT YOU’s fast and sustainable growth – particularly internationally. We strongly believe it’s one of the most effective ways to scale your brand.”

Tarek Müller, CEO, ABOUT YOU

 SCAYLE Blog

SCAYLE it like a local – with local content creators.

Inspire and sell with trusted local social media influencers.