How Lifestyle Brands Can Realize D2C in a Platform World

D2 C Platform World
Brands need to adapt their strategy so their D2C approach is successful within a platform-driven market.

How do they do it? How can eCommerce platforms like Amazon so easily grow even in difficult economic times while some brands are taking serious hits and only slowly recover – if at all. The success of platforms lies in their DNA. Driven by technology and innovations, they gain market shares through scaling so effortlessly. Scaling their assortment. Scaling their customer convenience. Scaling their revenue. Does this mean that all brands need to become a technology company with a strong platform? Yes and no. There might be some brands that can pull this off in a David-beats-Goliath scenario. But: What if there’s a different, more efficient option than having to compete with platforms?

Let’s take a look at current developments making it necessary for brands to adapt their digital strategy and how they can grow with a direct-to-consumer (D2C) approach within a platform-driven market.

Download the paper now

Marketplace Commerce

Paper

Online Marketplace: What It Is, How to Approach It, and Key Perks

Online marketplaces become increasingly important. But how do you sell on marketplaces or become a marketplace? Find out which approach fits you best.

Regional Payment Providers

Paper

Regional Payment Methods: Boost Conversions By Offering Trusted Options

Find out how regional payment methods increase your conversion rate and help you to truly localize your eCommerce shop.

Support will end for Shopware 5 – what comes next?

Paper

End of Life for Shopware 5: What Comes Next?

End of Life for Shopware 5: Which alternatives will conquer the eCommerce business? Read more about the latest insights!

eCommerce Replatforming with SCAYLE

Paper

eCommerce Replatforming With SCAYLE

Thinking about replatforming? Read more about when to replatform in eCommerce and how to achieve the best possible results.

Supply Bottlenecks: Optimize Communication for Better Customer Experience

Paper

Supply bottlenecks: How to Optimize Your Communication For a Better Customer Experience

Supply bottlenecks put an enormous strain on maintaining a positive customer experience. Optimizing your customer communication helps you handle order delays.

Common Mistakes Online Shops Make And How To Avoid Them

Paper

The Online Shop of Horrors: 7 Common Online Shopping Problems and How to Avoid Them

We all know them: The “Online Shops of Horror” – read more about common online shopping problems when building your own shop!

Internationalization: The Ultimate Guide To Launching New Markets

Paper

Internationalization: The Ultimate Guide to Launching New Markets

Are you an eCommerce executive thinking about expanding your business? This white paper will take a deep dive into internationalizing your eCommerce business.

Payment Service Provider Comparison

Paper

Payment Service Provider: Comparison of 13 Popular Payment Providers

Which payment service provider covers all your needs? Our payment provider comparison lists the 13 most popular ones and what they can offer your business.