Growing your eCom venture effectively and sustainably is only possible if you got your numbers right. Therefore, analyzing your online shop’s most vital statistics regularly is essential to long-term success. It might be hard to decide which metrics will have the most significant impact on your business because the relevancy of some of these figures will change over time. Depending on the current status of your business and your strategic targets, different metrics will help you achieve different goals at different stages of your projects. Therefore, we asked our experts: Which stats specifically are not only crucial to an effective digital growth strategy but are also often underestimated? Find out which metrics can actually hold you back from unleashing your full potential.