Regional Payment Methods: Boost Conversions By Offering Trusted Options

Regional Payment Providers
Lower customers inhibitions to purchase by offering payment options they are accustomed to.

When deciding to expand your eCommerce business into new markets, there are a lot of details to consider. To increase conversions, you’ll want to give your new customers an experience that is as close to “local” as possible. The first initial steps to consider when localizing your eCommerce shop naturally include topics such as translating your website and setting up a functioning logistical infrastructure. But the process doesn’t stop there – you should also take regional currencies and payment preferences into account. You might expect that most eCommerce shoppers will pay with credit cards, but that isn’t necessarily the case. Preferred payment methods vary widely throughout Europe. To convert as many customers as possible, you need to make sure that you offer regional payment options they are accustomed to and trust.

Localized Payment Options Are Key

If prospective buyers can pay with their preferred and trusted payment method, the chance that they will actually complete the purchase increases. In this way, you can ensure your customers' satisfaction on the one hand and avoid shopping cart abandonment on the other. But if you want to offer payment in local currencies – which you should – you’ll need the right back-end technology. Universal product data in a headless eCommerce infrastructure will make it easy for you to manage your product catalog across different storefronts and currencies. Incidentally, universal product data will make all other parts of the localization process more feasible as well, from updating product descriptions and images to price changes and inventory management.

Setting up the payment infrastructure to support several different payment processors or PaaS providers can be complex and time-consuming. And services like payment by invoice and cash on delivery could increase your risk if you don’t have seamless parcel tracking available. Fortunately, there are service providers who specialize in international payment processing, and they can serve as a one-stop shop to get you set up and ready to serve your customers quickly and easily.

Map: Regionally Preferred Payment Methods in Europe
Get to know your customers preferences to make your checkout process as smooth as possible.

The Most Popular International Payment Methods in Europe

The most popular payment methods vary from country to country throughout Europe, so you should definitely do your research before setting up a shop in a potential new target market. Although credit cards and PayPal payments are gaining in popularity, you’ll improve your conversions if you don’t rely on them alone.

Continental Europe: Digital Payments

In continental Europe, credit card ownership ranges from around 35% in Portugal to around 51% in Germany and Spain. However, although Germans own credit cards, they prefer not to pay with them for online purchases. For many years, the open invoice was Germany’s preferred method of payment, but that has now shifted to digital banking payments such as PayPal, Klarna, GiroPay, or payment by direct debit. Digital banking payments account for a total of 60% of purchases in Germany.

UK: Credit Cards as Preference

In the UK, credit card ownership is considerably higher at around 62% and the cards are used far more frequently for online shopping. In 2019, 53% of online payments were made by card, while digital wallets such as PayPal accounted for 27% of transactions. Looking ahead to 2023, however, the number of card payments is expected to slowly decline, while digital wallets and bank transfers are expected to gain in popularity.

Eastern Europe: COD rules

In Eastern Europe on the other hand, the situation is looking slightly different. For example, according to Statista, less than a fifth of people living in Poland (21%), Bulgaria (16%), Hungary (15%), and Romania (15%) even own credit cards. Cash on delivery (COD) is the most popular payment method in Eastern Europe, with 72% of eCommerce transactions in the Czech Republic and Slovakia, 69% in Romania, 53% in Slovenia, and 54% in Hungary being paid for with COD. There are also a wide variety of digital wallets used in the different eastern European countries, such as PayU, which is popular in Poland.

Regional Payment Options in eCommerce
Including payment methods your customers know and trust is key to succeeding in international markets.

Regional Payment Preferences Really Do Make a Difference

Giving your customers the experience they want and gaining their trust is an especially important part of entering and succeeding in new target markets. To fully localize your eCommerce shop, you’ll need to communicate in the local language, work with experienced local logistic partners, and offer local currency and regional payment methods. This can be a complex undertaking, but fortunately, you can seek out the help of strong partners that are specialized in setting up the technical infrastructure for you and can draw from extensive networks in your targeted region.

Marketplace Commerce

eCommerce

Online Marketplace: What It Is, How to Approach It, and Key Perks

Online marketplaces become increasingly important. But how do you sell on marketplaces or become a marketplace? Find out which approach fits you best.

Support will end for Shopware 5 – what comes next?

eCommerce

End of Life for Shopware 5: What Comes Next?

End of Life for Shopware 5: Which alternatives will conquer the eCommerce business? Read more about the latest insights!

eCommerce Replatforming with SCAYLE

eCommerce

eCommerce Replatforming With SCAYLE

Thinking about replatforming? Read more about when to replatform in eCommerce and how to achieve the best possible results.

Supply Bottlenecks: Optimize Communication for Better Customer Experience

eCommerce

Supply bottlenecks: How to Optimize Your Communication For a Better Customer Experience

Supply bottlenecks put an enormous strain on maintaining a positive customer experience. Optimizing your customer communication helps you handle order delays.

Common Mistakes Online Shops Make And How To Avoid Them

eCommerce

The Online Shop of Horrors: 7 Common Online Shopping Problems and How to Avoid Them

We all know them: The “Online Shops of Horror” – read more about common online shopping problems when building your own shop!

Internationalization: The Ultimate Guide To Launching New Markets

eCommerce

Internationalization: The Ultimate Guide to Launching New Markets

Are you an eCommerce executive thinking about expanding your business? This white paper will take a deep dive into internationalizing your eCommerce business.

Payment Service Provider Comparison

eCommerce

Payment Service Provider: Comparison of 13 Popular Payment Providers

Which payment service provider covers all your needs? Our payment provider comparison lists the 13 most popular ones and what they can offer your business.

OMR: SCAYLE Booth in the Main Hall

eCommerce

OMR 2022: eCommerce and Marketing Experts Meet in Hamburg

From A as in Ashton Kutcher to Z as in Changpeng Zhao, everyone came to #OMR22 in Hamburg. Except you? Find out what you missed and where you can rewatch it.