Case Study
How the S.OLIVER GROUP Increased Brand Synergies With SCAYLE
Much like its namesake “Oliver Twist”, retailer s.Oliver quickly burst the seams of its humble beginnings. Founded in 1969 in Würzburg, Germany, the brand soon grew beyond its borders to become a European fashion powerhouse.
Innovation, agility, and determination drove the family-run business to reach these heights. So when it came time to modernize their eCommerce technology, they knew they needed a platform that could handle their ambition and forward-thinking strategy.
About S.OLIVER Group
Today, s.Oliver is a fashion brand of its own – known for an effortlessly chic aesthetic, high craftsmanship, and unique versatility. It boasts a wide product assortment for women, men, and kids that’s sold across 11 markets.
But this is just one part of the group’s portfolio of powerful brands. LIEBESKIND BERLIN, comma, QS, COPENHAGEN STUDIOS, and lala Berlin join the s.Oliver brand to create a European fashion heavyweight.
Key Company Stats:
- Brands: 6
- Employees: 4,700
- Retail stores: 700 stores
- Migration time: 12 months
- Frontends: 5
- Markets: 11
Challenge: Unifying Brands and Unlocking Potential
With multiple brands, an ever-growing customer base, but slowing post-Covid market, S.OLIVER GROUP knew their eCommerce platform must achieve three things:
1. Synergize the group’s brands, allowing them to work faster and reduce costs
2. Quickly adapt to upcoming trends to stay ahead of customer expectations
3. Effectively combat challenging market conditions
“We wanted the flexibility of an API-first and headless platform that made it easy to drive synergies between our brands. Our legacy solution didn’t offer agility for enterprise retail brands.”
Jonas Oechsner, Director Global eCommerce at S.OLIVER GROUP
Solution: Turning Multi-Brand Complexity Into Opportunity
When S.OLIVER GROUP selected SCAYLE as its new eCommerce solution, it didn’t just meet the brand’s requirements – it exceeded them.
With SCAYLE, they could manage all their brands and channels (web and app) on a single instance – from one unified interface. It powers seamless management of their diverse product lines, customer segments, and regional markets.
The modern API-first architecture powered fast and flexible customization while the robust infrastructure offered total stability even under the heaviest traffic. This allowed them to rapidly integrate new tools and respond to market trends without being locked into a rigid system.
“SCAYLE offers a modern, headless, and API-first architecture that enables high flexibility and customization.”
Jonas Oechsner, Director Global eCommerce at S.OLIVER GROUP
S.OLIVER GROUP chose a number of features from SCAYLE’s robust product offering, easily combining them with select third-party tools.
“The platform provides well-thought-out functionality for promotions and relevant KPIs are quickly accessible. One standout feature is the extensive yet user-friendly configuration options in the checkout process.”
Jonas Oechsner, Director Global eCommerce at S.OLIVER GROUP
Want to discover how SCAYLE’s Multi-Dimension capabilities work?
Results: Faster Teams for Strategic Growth
Since migrating to SCAYLE, S.OLIVER GROUP has consolidated the company’s three main brands – including their web and app channels – on one platform. They unlocked synergies, simplified processes, and empowered internal teams to execute profit-boosting innovations independently. For example, the SCAYLE checkout allowed them to reduced fraud and prioritized high-value customers by deactivating Buy Now, Pay Later for customers with high return rates or low purchase volume. Ultimately, this streamlined teams and accelerated time to market – reducing operational costs across the board.
“SCAYLE simplifies our daily operations and frees up resources to focus on strategic growth. Things that truly differentiate.”
Jonas Oechsner, Director Global eCommerce at S.OLIVER GROUP
Driven by performance gains from SCAYLE’s feature set, s.Oliver chose to adopt the SCAYLE Storefront and SCAYLE PaaS Hosting Platform in 2025. It empowered their internal frontend development team to create standout customer experiences by taking advantage of other features, such as the Promotion Engine.
Synergies weren’t just found across brands – s.Oliver found efficiencies with SCAYLE’s fashion DNA. As the only platform built from an enterprise fashion brand, the support team spoke their language fluently – understanding the minute details of the market’s challenges and opportunities. This built more than just a vendor relationship, but a partnership. Together, S.OLIVER GROUP and SCAYLE work to deliver the best results and strive for the next big innovations in retail.
“[The] platform ecosystem, globalization, complex environment, core commerce, support, and composability have a 5-star rating.”
Jonas Oechsner, Director Global eCommerce at S.OLIVER GROUP