With over 750 stores across the US and Europe, over $2 billion in yearly revenue, SNIPES is a major player in global retail. It’s part of the $9 billion Deichmann Group – one of the largest shoe retailers in the world.

To power its next growth phase, SNIPES set out to streamline operations across markets and align more closely with the Deichmann Group. SCAYLE delivered a faster, more flexible foundation – built to move as quickly as their business.

Why SNIPES Chose SCAYLE

SCAYLE offered exactly what SNIPES needed – a unified, flexible platform built for enterprise retail. With a proven record of scaling complex brands, SCAYLE delivered agility and performance – without sacrificing control. 

Our modular architecture packed with out-of-the-box features and pre-integrated third-party solutions meant SNIPES could configure the experience they needed, without building from scratch. This simplified onboarding – empowering them to accelerate their growth and unify operations across the wider group.

Migration Overview: 11 Countries. 8 Languages. 9 Months.

To align with Deichmann’s group-wide strategy, SNIPES set an ambitious goal: go live in just nine months. It was a tight timeline to set their foundation for long-term scalability – leaving no room for delays. 

And this was more than a regular migration. They needed a platform capable of handling its complexity and omnichannel requirements. 

SNIPES was able to roll out 11 countries and localize the stores across 8 different languages – all hosted on one instance. In addition, they seamlessly connected their omnichannel click-and-collect service in brick-and-mortar retail stores.

Key Features from SCAYLE

SNIPES chose SCAYLE’s out-of-the-box features for their robust capabilities and ability to accelerate time to market.

• Shop Management
• Checkout
• Promotions Engine
• Search
• Omnichannel
• Zendesk add-on (customer management tool)

Implementation: Phased, Fast, and Built to Scale

With an accelerated timeline and multiple markets to manage, SCAYLE approached the rollout in structured waves. 

Starting with the most straightforward shops, the team built a core configuration that could be duplicated and adapted for each region. This phased strategy ensured fast, smooth launches – without sacrificing quality. 

• Planning: SNIPES and SCAYLE aligned on the migration strategy and timeline, laying the groundwork for a phased rollout.
• Wave 1: The rollout kicked off in Croatia with an MVP shop, creating early insights for future rollouts.
• Wave 2: SNIPES went live in the core European markets – Italy, Portugal, France, and Spain – with expanded features and localized experiences. 
• Wave 3: Full-scale implementation launched across Germany, Austria, Poland, the Netherlands, Switzerland, and Belgium.
• Final rollout: All 11 countries and 8 languages were live.

Hands-On Configuration

Using SCAYLE’s native, out-of-the-box features, the SNIPES team took control of their own setup – no external dev teams required. The team could flexibly adapt language, currency, and promotions to meet every region’s individual needs.

From product data to shipping logic to frontend design, SNIPES had total control over setup and execution. This hands-on approach sped up time to market.

Go-Live With Zero Downtime & No Emergency Calls

SNIPES went live exactly as planned: on time, within scope, and without a moment of downtime. Even under tight deadlines, the migration ran smoothly – no emergency calls and no last-minute scrambles. 


Thanks to the smooth rollout, SNIPES avoided extending its legacy contract with Salesforce, saving them time and money. For a migration of this scale and complexity, delivering a seamless launch without disruption wasn’t just a win – it was proof of process.

Results: A Unified Retail System Empowering SNIPES

With SCAYLE, SNIPES now runs on one powerful instance, connecting 11 countries, 8 languages, and hundreds of teams around the world. Operations are more flexible than ever. Everything from logistics to loyalty is live on one platform built for enterprise retail.

By syncing with the Deichmann Group’s wider ecosystem, SNIPES has tapped into shared resources and streamlined operations. 

SCAYLE gives SNIPES the control to create standout shopping experiences – everywhere. From launching new loyalty programs to adapting streetwear trends in real time, SNIPES is equipped to scale without limits.

What’s Next for SNIPES?

SNIPES isn’t slowing down. Enhanced omnichannel features and improved loyalty programs are already in the works – aimed at deepening customer connections and keeping them ahead of the curve in streetwear retail.  
With SCAYLE, SNIPES is built to move with the market – not chase it. The team can launch new features, expand to new regions, and evolve their offering without compromising control – while delivering the connected, high-impact experiences their customers expect.

And the journey doesn’t end here. We’re also preparing to onboard two of its sister brands, Solbox and Embassy, bringing even more of the portfolio onto SCAYLE’s powerful platform.

Ready to streamline your complex enterprise like SNIPES?

Contact us today.