Hamburg/Maxhütte-Haidhof, September 2, 2025 – Netto Marken-Discount is further expanding its digital shopping experience, building on the technology of SCAYLE, one of the fastest-growing enterprise commerce platforms worldwide. With this move, the discount grocer is creating a powerful, future-proof foundation for its 360-degree strategy. Customers will benefit even more from a seamless shopping experience across all channels. As an innovation driver in the grocery industry, Netto is taking the next logical step in advancing its omnichannel offering.

Netto reaches over 21 million customers every week, making it one of the leading players in the German grocery market. With services like Scan & Go, Pick & Go, and the Netto plus app, Netto has already established itself as a leader in innovation within the discount segment in recent years. Next, the grocer is enhancing its 360-degree customer experience through a strong partnership with SCAYLE. While other retailers in the market focus primarily on brick-and-mortar offerings, Netto is strategically investing in a seamlessly connected shopping experience that is cross‑channel and customer‑centric. SCAYLE’s modern, flexible platform technology provides the high-performance, future-proof foundation for this approach.

Christina Stylianou, Head of Corporate Communications at Netto, explains:
“Our customers decide how they want to shop – we make sure the experience is equally simple and convenient everywhere. To achieve this, we need strong partners with innovative ideas and technologies. What impressed us most about SCAYLE was its flexibility and intuitive interface, which perfectly aligns with our 360-degree approach and allows us to manage shopping experiences from a single centralized platform.”

Tobias Ring, Managing Director, SCAYLE, says:
“We are very pleased to partner with Netto, a company that continuously advances shopping experiences in grocery retail and is recognized as one of the most dynamic players in this sector. Our commerce technology is perfect for implementing modern retail concepts efficiently and at scale.”

With its modular commerce technology, SCAYLE offers the ideal foundation for complex product assortments and seamless omnichannel experiences. The platform combines an intuitive user panel with a comprehensive set of built-in enterprise features, enabling short time‑to‑market and flexible scaling. Thanks to its modern architecture, the new platform can be continuously enhanced according to need. New features can be integrated with precision, and existing processes can be efficiently optimized. One key benefit is the unified approach: All channels can be managed from a single platform to ensure maximum efficiency and a consistent shopping experience.

Netto is pursuing a clear, customer-centric vision: one‑stop shopping across all channels – from store to online store to app. The shopping experience is designed end‑to‑end across channels to provide maximum flexibility. This fall, the integrated online store in the Netto Plus app will be relaunched with a focus on user needs and everyday convenience. Next year, the complete Netto online store will follow, also powered by SCAYLE’s technology. The project’s technical implementation will be carried out in collaboration with our shared partner dotSource, which specializes in scalable solutions for digital pioneers.

About Netto Marken-Discount
With around 4,400 stores, more than 88,500 employees, 21.5 million customers per week, and an annual revenue of €17.6 billion, Netto Marken-Discount is one of the leading companies in the grocery retail sector. With around 5,000 products and a focus on fresh items, Netto offers the largest selection of food products in the discount segment. In addition to its stores, the Netto online store with over 200,000 items provides a practical complement: alongside non-perishable groceries and personal care items, it offers a wide range of non‑food items and digital services. Customers regularly find rotating promotions and themed assortments, including household appliances, electronics, garden and leisure products, and tools. Seasonal themes – such as Christmas, Easter, or festival season – also enhance the shopping experience. Netto is a PAYBACK partner: points can be collected in all Netto stores, in the Netto online store, and at netto-reisen.de. Taking responsibility is part of Netto’s corporate culture, with four priorities: social and community engagement, fair cooperation, careful use of resources, and aligning the purchasing strategy with sustainability aspects. Netto is a partner of WWF Germany.

About SCAYLE
SCAYLE is an enterprise shop system enabling B2C brands and retailers to create unique customer experiences with ease. Its extensive feature set includes PIM, Shop Management, Checkout, and OMS, as well as functionalities for omnichannel, advanced promotions, and search. And all is unified within one intuitive user interface. The modern architecture can be flexibly expanded via APIs. Leading brands such as Harrods, Manchester United, Deichmann, s.Oliver, Fielmann, and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth in commerce.

Media Contacts

Netto Marken-Discount Stiftung & Co. KG
Christina Stylianou
Head of Corporate Communications
+49 9471-320-999
[email protected]
www.netto-online.de

SCAYLE GmbH
Anja Schmidt
Global Head of Communications
+49 160 4573824
[email protected]
www.scayle.com