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Fielmann Sees a Brighter Future With SCAYLE

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About Fielmann

Fielmann is one of the largest optical companies in the world. Founded in 1972, the company provides customers with the very best eyewear fashion, including prescription glasses, sunglasses, contact lenses and related optical accessories.

The company provides customers with the convenience of shopping either online or at any one of their >800+ stores.

0 m customers

0 bn revenue

> 0 + stores

0 k+ variants / items


Seeing clearly: Fielmann’s vision

Fielmann brings a human touch to their optical care – born from the simple idea to put customers first. 
Their vision statement embodies this stating: “We follow the guiding principle of our founder by treating everyone the way we would want to be treated ourselves.”

With customers at the heart of what they do, this ethos translates to both in-store and online shopping experiences.

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SCAYLE x Fielmann – A visionary path to eCommerce success

Fielmann chose SCAYLE as its eCommerce solution to streamline its shop management and checkout processes while optimizing the digital storefront and search functionality. 

The SCAYLE platform supports Fielmann’s wide range of complex products. Prescription glasses and contact lenses have thousands of variants – meaning Fielmann needed two solutions:

  • A PIM that can handle a massive amounts of product data and complexity
  • A frontend that can present this huge volume of information in an appealing and understandable way
  • Running online shops in 14 countries from a single backend

Thanks to SCAYLE’s enterprise capabilities, handling this level of complexity was all in a day’s work. Customers can receive that same customer-focused care right from their sofas. They can choose from thousands of glasses and eyewear products – and order their personal prescription with a click. 

Their digital care doesn’t stop there. Customers can try on glasses using integrated virtual try-on capabilities. So customers can find their perfect style without leaving their home.  All this and more comes together to help Fielmann’s reach ambitious growth objectives.

Unlock the secrets behind Fielmann’s eCommerce success