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Levi Strauss & Co. Accelerates D2C Growth with SCAYLE

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About Levi’s®

When shoppers think denim lifestyle – they think Levi’s®.  Founded in 1873, Levi’s® “blue jeans” are part of the fabric of the USA. Created to be sturdy enough for the American worker, their iconic designs have been worn by everyone from cowboys to presidents. Today, the powerhouse brand distributes its jeanswear and apparel to more than 120 countries worldwide.

Powering levi.com Across the US, Canada, and Europe with SCAYLE

With a strong strategic focus on Direct-to-Consumer (D2C) growth and omnichannel excellence, Levi Strauss & Co. partnered with SCAYLE as the eCommerce platform for levi.com across the US, Canada, and Europe. 

As part of the Zalando Group, Europe’s leading retail ecosystem for fashion and lifestyle, SCAYLE’s retailer-built architecture leverages our deep-seeded industry expertise to future-proof the brand’s eCommerce aspirations. Together, we’re continuously evolving Levi’s® eCommerce experience to meet shoppers’ expectations wherever they shop – delivering seamless customer-centric brand experiences across channels and markets.

With SCAYLE’s modular, API-first approach and highly configurable backend, Levi’s® teams can deploy new features faster, tailor experiences to local markets, and continuously enhance the digital flagship. By moving to a modern, cloud-based ecosystem, the global retailer removed the constraints of traditional monolith platforms to unlock a new era of rapid innovation.

“With Levi’s®, we’re welcoming one of the world’s most iconic brands to SCAYLE. This partnership is a strong signal of our growth ambitions in the U.S. and demonstrates the strength of our enterprise commerce technology for leading fashion and lifestyle brands globally. Together, we’re setting a new standard for seamless, scalable, and customer-centric digital experiences, preparing Levi’s® business for the next era of digital retail.”


Tobias Ring, Managing Director at SCAYLE

“Over the past several years, we’ve been rewiring Levi’s® to operate as a best-in-class, direct-to-consumer-first retailer, grounded in a deep understanding of how and where our fans want to engage with us. With SCAYLE, we’ve found a partner that brings a deep understanding of fashion, enabling us to build a modern, AI-powered e-commerce platform that will further elevate the Levi’s.com experience while best showcasing our full head-to-toe denim lifestyle offering. Together, we’re creating a differentiated brand experience that only Levi’s® can deliver.”

Jason Keinath, Vice President of Product Management and UX at Levi Strauss & Co.

With this partnership, SCAYLE further strengthens its presence in the United States and reinforces its position as a leading enterprise commerce platform for global fashion and lifestyle brands.

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