15th April, 2026 | 4-7 pm | London
Spilled! Retail Tea Time: Owning AI-First eCommerce Content
Partnered with Amplience, Mindera, Zalando
Wednesday • 15th April • 4 – 7 pm
Location: Clipper Lounge EMB, London
Join us for the first-ever Spilled! Retail Tea Time – an afternoon tea like no other. On the banks of the Thames, enjoy fine food, chilled bubbly, and the hottest insights from the heart of retail.
To kick off the first edition, we’re spilling the tea on Europe’s biggest marketplace: Zalando. Get an exclusive look at their AI strategy and discover the secret behind how they achieved:
- 10% higher engagement on lifestyle images
- 17% higher CTR on personalised in-feed ads
Zalando’s Head of Product Content Creation, Roland Butler, will be joined by a panel of AI retail experts from Amplience and Mindera – making this an unmissable event if you want to:
- Leverage AI to drive hyper-personalized and compelling experiences
- Capture more shoppers – and keep them engaged
- Turn AI experimentation into real results
Ready to evolve your path to purchase for 2030? Fill out the form to secure your spot.
Sign up for the event
Roland Butler
Head of Product Content Creation, Zalando
Roland leads product and technology at Zalando Content Solutions. His team is building a platform for fashion content that leverages AI across transactional, inspirational and immersive content at massive scale to enhance customer inspiration across Zalando’s consumer-facing brands and build an operating system for European commerce.
Our Panelists

Phill Gillespie
AI Strategist & Engagement Lead, Mindera
Phill Gillespie is leading Mindera’s strategic AI work across adoption and innovation to close the Engagement Gap and increase the value from AI for clients including Selfridges, M&S and Waitrose. He is a former Consulting Practice Lead and worked with the co-founder of Monzo and the team at 11:FS to design & build a new mobile-only bank in Standard Chartered in Hong Kong. Prior to that he was the CPO at the multiple award-winning fintech Money Dashboard.

Emily Godfrey
Head of Solutions Engineering, Amplience
Emily Godfrey leads Solutions Engineering at Amplience, helping ecommerce brands and retailers modernise how they manage and deliver digital content. With more than 20 years in ecommerce and content management, she works closely with teams navigating digital transformation and building content strategies designed for speed, scale and constant change.

Julian Jansen
Director of Content Marketing, ABOUT YOU
Julian Jansen is Director of Content Marketing at ABOUT YOU and is considered one of the key figures behind the content strategy of the Hamburg-based fashion tech company. As co-founder and manager of LAYBELS, Celebrity Collections by ABOUT YOU, he has made collaborations with influencers and celebrities a central part of the company’s DNA. He is also the co-founder of TAYLA, an AI-driven solution focused on generating highly accurate, production-ready fashion visuals.
Do you need any help?
If you have any questions, please contact [email protected] anytime.