A unified and composable commerce tech stack not only helps you scale your business – it can also reduce your total cost of ownership (TCO) by 30%. So once you have made the move, how can you put all of that freed-up budget to good use?
Here are three smart ways you can make your cost savings go further for your enterprise retail business.
1. Invest in Retail Innovation and R&D
Those big ideas your dev teams keep pushing off? Now’s the time to bring them to life.
If your TCO reduction freed up budget, you’ve got options – and research and development should be high on the list. After all, it’s the kind of stuff that helps future-proof your business. Especially in an ever-changing, volatile retail landscape.
Whether it’s testing new features, launching a beta in a new market, or building something custom, this is your moment to invest where it actually creates value. That might mean piloting AI-powered product recommendations, using AR for virtual try-ons, or building a custom loyalty engine tailored to your top customer segment. Once you’ve hit that audience sweet spot, the initial investment is sure to pay off tenfold.
Done right, reinvesting your eCommerce TCO doesn’t just drive innovation. Launching tailored features based on real user needs improves conversion rates, reducing acquisition costs. Better product experiences mean fewer support tickets over time. And when your roadmap aligns with what customers really want, product-market fit gets stronger with every release.
Want to understand how a unified tech stack makes this possible in the first place? Read how composable commerce reduces TCO.
2. Scale Your Best Marketing Campaigns
In B2C commerce, reducing TCO isn’t just about cutting costs – it’s about gaining flexibility. The less you spend on fragmented tools and manual fixes, the more you can focus your budget on scaling proven growth drivers.
With fewer systems to juggle and a leaner setup, you can shift focus from keeping things running to scaling what converts. That means:
- Extending high-performing paid search or social campaigns
- Localizing content that already brings in revenue
- Testing new channels with low implementation costs
- Personalizing messaging to drive down acquisition costs
The key: assess the full cost of each campaign – not just media spend, but also creative production, tooling, and internal resources. Then compare that total investment to the results. If the return justifies the spend, it’s time to scale.
This kind of clarity turns your freed-up budget into cost-effective growth. And when backed by real data, your spend decisions become faster and easier to defend.
3. Improve Customer Experience and Shopper Retention
Your backend might be lean but what about the moments that matter to customers?
A lower total cost of ownership frees up resources to fix friction points you’ve been tolerating for too long, such as:
- Checkout flows with too many steps
- Fulfillment processes that leave buyers guessing
- Loyalty programs that go unnoticed
- Support requests piling up from preventable issues
Investing in CX doesn’t just boost NPS (Net Promoter Score) – it cuts support costs, reduces operating costs, and brings down long-term costs tied to churn. The value of repeat buyers and fewer complaints easily outweighs any short-term spend – plus you have the extra budget to spare. And when your TCO analysis confirms that a CX improvement reduces ongoing expenses, that’s a budget decision you can feel good about.
Defining Your Next Chapter
Lowering your total cost of ownership can expose you to a whole new realm of possibility, so you can invest the things that strategically strenghten your bottom line: product innovation, high-performing campaigns, and frictionless customer experiences. And it alls starts with streamlining your tech stack.
Check out Enterprise Evolutions and discover next-gen eCommerce features built for innovation – and reducing your TCO.