If you’re an enterprise brand, being recognized isn’t the problem. It’s living up to the expectations that come with your name.
Shoppers today don’t just want great products. They want better prices, more options, real value – all with no friction. Why? Because they know big brands can deliver.
Experience Over Reputation: Why Only 1 in 5 Shoppers Still Buy the Logo
A positive brand reputation still carries some weight, but only 20% of shoppers say it’s a reason they choose enterprise retailers. They’re not buying into a logo – they’re buying into the experience.
Our latest global consumer insights survey reveals what over 6,000 consumers across five countries expect from enterprise retailers. Download the report to find out how those expectations vary by market.
What Shoppers Expect From Enterprise Retailers
Big brand, big deal. Shoppers choose enterprise brands because they expect more. According to our global shopper survey, the top reason consumers go for big brands is price. 46% of all respondents say lower pricing is the deciding factor, followed by:
- 36% who want better promotions and discounts
- 29% who value a broader product selection
These numbers reflect a clear trend in consumer buying decisions – shoppers look for value, not just a name.
Enterprise brands are expected to be more affordable, offer more product variety, and constantly run better deals – because with your scale, you can.
Variety Is a Must – But Not Everywhere
A broad product range sounds like a no-brainer. But shoppers across markets don’t all see it the same way.
In the UK, 39% of consumers say variety is a key reason they shop with enterprise brands. And American shoppers feel the same way (34%). In contrast, only 18% of Dutch shoppers list variety as a priority, while France and Germany fall somewhere in the middle, both at 28%.
So, is more always better? Not exactly. What counts as “value” in one country may feel like overload in another. Shoppers want relevance, not an endless scroll.
The smartest retailers don’t just scale product catalogs – they shape them. And to do that, you need a tech setup that lets you adjust assortments by market, sync inventory in real time, and fine-tune what shows up for whom. Because managing product variety across multiple regions isn’t just a merchandising task anymore. It’s a tech one, too.
The Discount Dilemma: Keep Them Coming Back Without Giving It All Away
Shoppers love a good deal – and they expect them, especially from big-name retailers. In France and the Netherlands, nearly half of all shoppers say discounts are a key reason they choose enterprise brands. The UK isn’t far behind with 38%, and in the US, 29% are swayed by a timely promotion.
But it’s not just what you offer, it’s how you run it. Promotions need to be smart, scalable, and relevant. That means building them on a setup that can handle more than a seasonal sale. Use dynamic pricing rules that react to real-time demand, localization that accounts for regional habits, and personalized logic that offers the right nudge at the right time.
And if you’re looking to build loyalty beyond one-time deals, personalized subscription models can keep your best customers coming back. Because thoughtful promotions build lasting trust.
Are You Delivering an Enterprise Experience?
Shoppers expect more from big brands – not just in theory, but in practice. Here are four questions to ask to find out if you’re delivering an experience that reflects your scale:
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1. Are your prices dynamic and competitive?
Shoppers compare constantly. While smaller brands can be flexible, enterprise retailers need pricing engines that adapt in real time – across regions, categories, and campaigns. Smart automation beats manual tweaks every time. -
2. Can shoppers find what they want (and more)?
A vast product catalog is only valuable if it’s searchable. Enterprise brands need robust search, filters, and personalization to make discovery effortless – across markets, devices, and languages. Smart AI eCommerce tools can boost product discovery and relevance without adding complexity. -
3. Are your promotions truly valuable?
You can’t afford to run generic site-wide sales. Tech-driven promotions let you segment offers, react to behavior, and automate logic at scale – without losing control of your margins. -
4. Does your brand messaging reflect actual values?
Today’s shoppers read between the lines. Use your platform to consistently reflect your values – from localized content to trust signals at every touchpoint.
If you’re unsure about any of these, it’s a sign: it’s time to level up.
“Enterprise Brand” Isn’t a Title – It’s a Responsibility
Big brands are being measured against every great shopping experience a customer has ever had. This means offering more than just products and prices – it means creating the type of tech-driven, customer-centric experience that consumers expect.
Big brands are being measured against every great shopping experience a customer has ever had. This means offering more than just products and prices – it means creating the type of tech-driven, customer-centric experience that consumers expect.
You already have the scale, reach, and resources. The question is: are you using them to your advantage? Because in enterprise retail, size alone won’t set you apart. But what you do with it absolutely will.
Want to know what shoppers in your key markets really care about?
Download the full Global Shopper Survey to dive deeper into regional expectations – and start shaping an enterprise experience that truly delivers.