US Shopper Survey: What’s Killing Your Conversions? (And How You Can Cure It)
Shoppers are switching brands faster than ever. And it’s not just the competition pulling them away – it’s hidden pain points lurking in the shopping journey.
We asked US shoppers what’s driving them away from enterprise retailers – and what keeps them coming back.
0 + respondents
0 + data points
0 generations
We diagnosed the problem
We surveyed real US shoppers to discover what’s really impacting conversions. We found out:
✓ The top reasons shoppers have abandoned brands – even the ones they love
✓ Why loyalty is fading fast – and how to bring it back
✓ How pricing, convenience, and omnichannel experiences are shaping retail in 2025
The abandonment epidemic
Shoppers are fill carts – but never make it to checkout. Slow sites, frustration checkouts, and slow delivery are driving them to the competition. Are you making it too hard for customers to click “buy”?
The price sensitivity pandemic
When the economy is shaky – shopping behavior changes. Shoppers want the best deals above anything else. The promotions, deals, and discounts you offer can make or break a sale. And if your competitors offer better value, your customers won’t hesitate to switch.
Omnichannel aches
Shoppers don’t see channels – they see convenience. They want seamless experiences between online and offline shopping, yet most brands still treat them like two separate worlds.
The brands that’ll win in 2025 are the ones that make shopping effortless – everywhere.
Personalization deficiency disorder
Shoppers expect tailored experiences. But there’s a fine line between personalization and intrusion. Get it right and you create seamless, engaging shopping. Get it wrong and you risk pushing your customers away.