Growth Despite Headwinds: How Fielmann and Odlo Scale Strategically
Growing your business despite margin pressure, political uncertainty, and new competition from Asia? While these conditions may put many retailers off, Fielmann and Odlo are making it happen. At this year’s K5, they revealed how – alongside SCAYLE Co-CEO Tarek Müller.
About the webinar
Fielmann, one of the world’s largest optical retailers, and Oldo, one of Europe’s leading outdoor apparel brands, both prioritize investing in future-proof areas: international expansion, new channels, and seamless omnichannel experiences. With SCAYLE as their eCommerce platform, both brands rely on flexible setups that accelerate go-lives and innovation.
Fielmann bridges the gap between online and offline offering features like AR try-ons, eyewear configurators, and personalized consultations. Meanwhile, Odlo focuses on mobile-first experiences and internationalization. In the process, their customers remain at the center of everything they do.
Find out why expansion is especially worthwhile right now, and how operational challenges can become opportunities.
Key topics
- Growth during a margin crisis: Why expansion still pays off
- Omnichannel as a staple: Capturing new channels through synergy
- Acceleration through technology: How headless powers growth
Meet your hosts:
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Tarek Müller, Co-CEO & Founder of ABOUT YOU and Co-Founder of SCAYLE
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Stefan Wolk, Director E-Commerce, Sales & Digital Innovation, Fielmann
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Andreas Hindelang, Chief E-Commerce Officer, Odlo
Whatever you do, do it at SCAYLE.
Because life is too short for painful commerce.