How Manchester United Is Turning Fandom into eCom Success with SCAYLE
Owning a global fan experience sounds simple – until you try it. How are we future-proofing Manchester United’s worldwide eCommerce experience?
Discover how we’re empowering one of the world’s most popular football teams to take control of their online shopping journey. SCAYLE Managing Director Commercials, Tobias Ring, joined Manchester United’s Commercial Director Venue & eCommerce, Patrick Jenkinson, to review the highlights of their experience with SCAYLE.
What made SCAYLE the right transfer?
Manchester United set out to master D2C retail in global sports. They needed an eCommerce platform that could unify their entire fan experience across markets. And they found that with SCAYLE.
Watch the video to find out:
- Why Manchester United left their legacy tech behind for SCAYLE
- What mattered most when choosing a new eCommerce platform
- How SCAYLE helped increase conversions by over 30% in just one year
Big-game eCom features
Manchester United wanted a way to reach their 1.1 billion global fans and followers. And with SCAYLE, they brought the Old Trafford experience to the digital world.
Patrick Jenkinson shares how they’re using targeted marketing, memberships, and omnichannel features to give fans a world-class experience – no matter where they shop.
7 months to launch – no extra time needed
Monetizing their D2C business meant unifying an entire product ecosystem – and they needed it fast. SCAYLE delivered. Even with an aggressive timeline, all of their shops went live on time and in scope.
Scoreboard: +30% in retail revenue
Choosing SCAYLE wasn’t just a replatform. It transformed their global fan experience – and the numbers say it all. By turning their disconnected channels into one seamless journey, sales skyrocketed earning them a 30% boost in retail revenue.