Guide: Marketing ROI
"It's strange at first when your data models outperform your gut feelings. We often hear that PLA (Product Listing Ads) revenue is less valuable because this channel attracts very price-sensitive customers. However, these customers usually know exactly what they are looking for. This is reflected in a lower return rate and often compensates for price sensitivity in the long run."
Katharina Scharnetzky, Director Product Marketing Intelligence & Technology | ABOUT YOU