Insights from a founder: Scaling ABOUT YOU to €5B GTV* in 9 years
Tarek Müller, Co-Founder of ABOUT YOU, one of Europe’s fastest growing fashion and lifestyle retailers, talks to Ian Jindal, Founder of InternetRetailing, about the company’s success story on April 18 at 3pm. Find out how ABOUT YOU reached €5 bn in GTV* through influencer marketing and international expansion – and how SCAYLE, the technology developed along the way, now powers over 140 online shops, and has just launched in the UK.
The webinar will cover:
- The influencer marketing tactics that broadened the global reach of ABOUT YOU
- How to set up international markets in record time
- How ABOUT YOU’s marketplace strategy played out
- A Q&A session with the Co-founder & Co-CEO of ABOUT YOU, Tarek Müller
*defined as gross transaction volume, i.e., before returns and cancellations as well as including VAT
Our Speaker
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Tarek Müller | Founder & Co-CEO at ABOUT YOU
Tarek Müller is Co-Founder and Co-CEO of the ABOUT YOU Group. The ABOUT YOU Group is an internationally active eCommerce group with two strategic business units: ABOUT YOU, one of the largest and fastest growing online fashion stores in the world, and SCAYLE, a software as a service company offering a unified commerce software for enterprise companies. Müller has been developing digital business models for more than twenty years.
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Ian Jindal | Founder & Editor in Chief at Internet Retailing
Ian Jindal is the cofounder and Editor in Chief of InternetRetailing, which provides insight and research for Europe’s etailers and multichannel retailers. Ian is also the CEO of RetailX which undertakes primary research into retail performance, tracking over 100,000 digital D2C, e-commerce and multichannel retail operators globally. He oversees the creation and publication of more that 40 reports a year including the UK Top500, the EU Top1000 and the Global Elite 1000 rankings.