How to Increase Your Marketing ROI by Five

Increase marketing ROI

Steering your marketing activities and budget most effectively towards your targets is one of the biggest challenges eCommerce businesses face. Many people still underestimate channel impact and customer lifetime value. Therefore, it is essential to adopt a complex multi-attribution model considering customer profitability and allocate marketing budgets accordingly.

Discover how we manage to get a fivefold profit return on our marketing spends.

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Moving From a Monolithic Architecture to SCAYLE

Marketing

Moving From a Monolithic Architecture to SCAYLE

Everything you need to know about replatforming from a monolithic shop system to SCAYLE.

SCAYLE was recognized in the 2023 Gartner® Magic Quadrant™

Marketing

SCAYLE Recognized in the 2023 Gartner® Magic Quadrant™

SCAYLE was recognized in the 2023 Gartner® Magic Quadrant™ for Digital Commerce.

DEICHMANN launcht Shops SCAYLE

Marketing

SCAYLE and DEICHMANN Start eCommerce Transformation

After only six months into the project, the first DEICHMANN country shops went online in the Czech Republic and Slovakia at the end of May.

Understanding Gen Y Gen Z

Marketing

Understanding Gen Y & Z: How to Appeal to the Next Generation of Customers

Want to attract a younger target group? Understanding Gen Y & Z can be tricky. Find out more about their interests & values to improve your marketing strategy

K5 Commerce Cast Tom Tailor

Marketing

SCAYLE Use Case: Our Customer Tom Tailor on K5 Commerce Cast

SCAYLE customer Tom Tailor: K5 Commerce Cast about the migration of their shop system to the Commerce Engine and the digitization of customer experience.

8 Golden Rules for Your Dropshipping Business

Marketing

8 Golden Rules of Dropshipping

Planning to tap into the eCom dropshipping business? Then you should know these 8 golden rules of dropshipping to succeed and boost your sales. Read on!

The Best Online Marketplaces for European Retailers

Marketing

The Best Online Marketplaces for European Retailers

Searching for the best online marketplace? Find out which European or global online market perfectly matches your brand's needs.

Multi-Site eCommerce: Manage multiple shops with one back end

Marketing

Multi-Site eCommerce: How to Scale Multiple Shops With Just One Back End

Do you cater to multiple audiences? Let multi-site eCommerce elevate your business for different brand and country shops – with just one back end.