"It's strange at first when your data models outperform your gut feelings. We often hear that PLA (Product Listing Ads) revenue is less valuable because this channel attracts very price-sensitive customers. However, these customers usually know exactly what they are looking for. This is reflected in a lower return rate and often compensates for price sensitivity in the long run."
Katharina Scharnetzky, Director Product Marketing Intelligence & Technology | ABOUT YOU
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Turn Offline into Online Experiences
Home decor specialist DEPOT is known for its inspiring retail experience. With us, DEPOT extends this ambiance into the digital world. Seamless omnichannel with Click & Collect and a distinct brand feel.
Create True Omnichannel
Marc O'Polo uses our headless system for implementing sophisticated omnichannel strategies with Click & Collect, Click & Reserve, and in-store orders. Our multi-warehouse management will later enable a hybrid fulfillment model for store and online orders.
Roll Out 19 Countries in 3 Months
The Founded, the new brand within the Bestseller group (e.g., Vero Moda, Jack & Jones), internationalized on a big scale by taking advantage of our experience to master foreign markets. It shortened its roll-outs tremendously to just a few months.