Bike Components Shifts Its Commerce Into Next Gear with SCAYLE
About the Bike Components
For nearly 30 years, Bike Components has given cyclists exactly what they need to ride further and faster with confidence. Today, the international retailer is one of the leading online destinations for bicycle parts and accessories, across Europe, offering over 50,000 products from 350 leading brands.
For Bike Components, cycling has always been about the people beyond the pedals. Every decision – from the products it stocks to the shopping experience it creates – is designed to make it easier for cyclists to buy the gear they need.
“We needed a platform built for growth. SCAYLE lets us scale across Europe, automate our operations, and keep every ride personal for our customers.”
Inga Flicker, CEO Bike Components
Why Bike Components Chose SCAYLE
As Bike Components looked to the next stage of its growth, it was looking for a commerce platform built for the journey.
With SCAYLE, Bike Components has a platform built for the road ahead. Our flexible architecture and retailer-built capabilities empower the team to deliver the experiences cyclists crave. And they can keep operations running smoothly as they gear up for more growth.
The team set out to:
Increase automation and operational agility
Scale confidently into new markets
Scale confidently into new markets
Build a community with exciting loyalty programs
The Retail Road Ahead
Bike Components has already earned the trust of cyclists across Europe. Now with SCAYLE, it has the commerce foundation to reach even more of them. They have the flexibility to move into new markets faster and continue serving cyclists with the same passion that built the brand.
The road ahead isn’t just about winning new customers, but delighting its loyal followers. It plans to take customer loyalty up a gear with a gamified program where shoppers earn points for every kilometre they ride. The more their customers sweat – the more they get.
