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FC Bayern Scores More
Merch Revenue With SCAYLE


About FC Bayern

As one of the most successful clubs in world football, FC Bayern has a rich history with a passionate fanbase, dating all the way back to 1900.

The club’s commitment to excellence is demonstrated by its impressive track record, including 31 Bundesliga titles, 20 DFB-Pokals, 6 UEFA Champions League trophies, and being crowned champions of the world on two occasions

With millions of fans worldwide, FC Bayern is dedicated to providing the best possible shopping experience – offering a wide range of official apparel, accessories, and memorabilia.

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“We aim to offer the best possible shopping experience to our fans around the world on all our channels. For this, SCAYLE and ABOUT YOU are the best partners since they successfully prove their expertise every single day.”

Peter Romics, Director of Merchandising & Licensing at FC Bayern.

FC Bayern connecting to its fanbase

FC Bayern is passionate about connecting with its global fanbase and bringing joy to their fans throughout the world.

“Our Bavarian roots run deep, but we also bring together fans from around the world and from many different cultures. Our fans provide us with and give us the motivation to deliver top performances”.

Their commitment to these values drives their continuous efforts to enhance the fan experience and foster a deeper connection with supporters.


FC Bayern X SCAYLE – A match winning combination

FC Bayern chose SCAYLE to provide their fans with truly localized retail experiences and customized fan offers, wherever they are in the world. 
Thanks to SCAYLE, Bayern fans can personalize shirts online using the Jersey Configurator. This addition to their digital commerce site helped boost order value – and increase fan satisfaction.

The club was impressed by SCAYLE’s future-ready architecture and intuitive UI. They could easily connect ready-to-use modules or third-party tools with SCAYLE’s lightning fast API. This means the club is able to easily adapt to market changes and automate localized experiences.

What took this partnership to the next level was SCAYLE’s commitment to jointly develop the platform for FC Bayern’s eCommerce success. Our hands-on market experience helped turn football pros into commerce masters, enabling the club to develop new lifestyle assortments and eye-catching promotions.

Kick off your eCommerce transformation with SCAYLE