Creating Shopping Experiences That Convert: Webinar For Enterprise Retailers
The best enterprises don’t just sell products – they sell experiences. And the ones winning in 2025 are the ones finding hidden value in every step of the customer journey. Watch ABOUT YOU co-founder, Tarek Müller, and strategic advisor, Steve Dennis, in an on-demand webinar on building standout shopping journeys that turn browsers into buyers.
About the webinar
Watch this insight-filled webinar for enterprise retailers that know customer experience isn’t just part of the strategy – it is the strategy. Our industry experts share firsthand insights and case studies to give you what you need to turn great experiences into long-term loyalty.
Discover how to:
- Map the full customer journey – and turn insights into real revenue
- Create memorable shopping experiences that boost loyalty
- Find hidden value at every touchpoint – without added complexity
- Remove conversion blockers and revenue gaps with proven strategies
- Spot the difference between what’s expected and what really drives loyalty
Want to dig deeper?
Shoppers are switching brands faster than ever – and it’s not just better offers luring them away. Often, it’s friction points hidden within the shopping journey.
To find out what really drives customer behavior, we asked US shoppers what’s pushing them away from enterprise retailers – and what keeps them coming back.
Download the US Shopper Survey Report to uncover the insights they shared.
Our speakers
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Tarek Müller, ABOUT YOU Group Co-Founder & Co-CEO
Tarek Müller is Co-Founder and Co-CEO of the ABOUT YOU Group – an internationally operating eCommerce group that reported over €2 billion in revenue in its 2024/2025 fiscal year. The ABOUT YOU group is divided into two strategic business units: ABOUT YOU, one of the largest online retailers for fashion and lifestyle in Europe, and SCAYLE, one of the world’s fastest growing enterprise commerce platforms, offering a unified shop system for enterprise brands and retailers. Müller has been developing digital business models for more than twenty years.
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Steve Dennis, Top Retail Influencer & Analyst
Steve Dennis is a strategic advisor, award winning podcast host, senior Forbes contributor, and keynote speaker focused on digital disruption and the future of commerce. He’s been named a top global retail thought leader by more than a dozen organizations, and is the author of Remarkable Retail, the best-selling retail strategy book of the past decade. His latest best-seller is Leaders Leap: Transforming Your Company at the Speed of Disruption.
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Daniel Fertig, Director Partnerships Americas at SCAYLE – Moderator
Daniel Fertig brings 18 years of eCommerce experience and over 15 years specializing in channel and partnerships. He is recognized as one of the industry’s leading experts for building high-impact partnership ecosystems in commerce – spanning both technology providers and digital agencies.