State of eCommerce 2026: Challenges, Opportunities, and Outlook
From shifting shopper behavior to the rise of AI, retail is changing – fast. The brands that will win in 2026 are already two steps ahead.
Our deck unpacks fashion retailer ABOUT YOU’s strategies for staying relevant across markets and generations.
Relevance is a KPI
It’s not just what you sell – it’s how you show up. Find out how ABOUT YOU is staying relevant in 2025 by evolving its strategy, tech, and mindset for what’s next.
Inside the deck:
- The state of the eCommerce landscape in 2026
- Key challenges for enterprise retailers – and how to overcome them
- Strategies to stand out from the competition
- 2030 eCommerce market forecast
Riding the economic rollercoaster
Sales are shifting. So is consumer behavior. Get a clear view of where the market stands and how leading brands like ABOUT YOU are maintaining their edge.
How ABOUT YOU puts customers first
ABOUT YOU doesn’t just follow trends – they create them. With smarter discovery, hyper-personalization, and a standout influencer strategy, they’re proving that putting customer experience first is the key to success in 2026.
Where does the customer journey really start?
Hear from ABOUT YOU Co-CEO Tarek Mueller as he joins retail analyst Steve Dennis and SCAYLE Director Partnerships Americas Daniel Fertig in this webinar. Together, they discuss how enterprise retailers can rethink their path to purchase.
What will retail look like in 2030?
Trends don’t wait – and neither should you. What will be the next big thing in eCommerce? ABOUT YOU has its finger on the pulse of online retail trends. Find out what’s to come.