State of eCommerce: Customer Loyalty Strategies for 2026
Customers need more than points to stick around. Shoppers expect to be rewarded in ways that actually matter. How are you creating more value to make your shopping experience worthwhile?
Our deck unpacks how leading online retailer ABOUT YOU has shaken up the status quo to design a loyalty program built to last. Learn how you can do the same.
Why shoppers stay (and why they don’t)
The old rules no longer apply. Loyalty is evolving – fast – and so should your strategies. This deck breaks down what’s driving loyalty in 2025 and how top brands are adapting.
Find out:
- What today’s shoppers expect from your loyalty program
- Where most brands’ loyalty programs fall short
- Strategies to stand out from the competition
- How to create experiences that keep customers coming back
Market moves to watch
Today’s shoppers want more than just rewards – they want relevance. The brands staying top of mind are the ones offering real benefits and creating experiences that feel like more than transactions.
Explore how to adapt your loyalty strategy to be more personal – and profitable in 2025.
A look into the future of loyalty
In our latest webinar, ABOUT YOU Co-CEO Tarek Mueller joins retail analyst Steve Dennis and SCAYLE Director Partnerships Americas Daniel Fertig to unpack the evolution of loyalty. From understanding customer churn to navigating price sensitivity, they break down how leading enterprise brands can build lasting connections.
What’s next in loyalty
The days of one-size-fits-all discounts are over. The future of loyalty will be defined by real value. Find out what strategies leading brands are using to grow AOV, increase purchase frequency, and even shape shopping behavior.
Must-know loyalty metrics
Great loyalty drives revenue – not just retention. Our deck explores the KPIs that matter most from CAC to CLV. See how ABOUT YOU tracks what’s working – and how you can too.