State of eCommerce: AI & Personalization Strategies for 2026
Mastering AI in eCommerce is no longer optional. It’s what shoppers expect from enterprise brands – and what your competition is already working on.
Our deck explores how online fashion store ABOUT YOU is using AI to deliver smoother, more personalized experiences across markets. Is your brand adopting these tactics yet?
Real strategies from a €5 billion brand
Take a look behind the curtain of one of Europe’s biggest fashion retailers. Find out what they presented in the Forrester Roundtable to learn how they’re turning complex commerce into powerful, profitable experiences.
In the deck, you’ll find:
- How ABOUT YOU is scaling the tactics that work
- What you should be doubling down on in 2026
- Where ABOUT YOU’s retail experts see retail heading by 2030
Engage with AI
Shoppers don’t just want products – they want to shop from brands that truly understand them.
Through AI, personalization, and other key strategies, our deck breaks down how ABOUT YOU continues to build a business that keeps customers coming back.
Unlock your next growth wave
Growth doesn’t just happen – it’s built. With the right tech and strategies, you’ll build more than a store and create an entire universe for your customers.
See how ABOUT YOU is going beyond transactions to deliver an immersive brand ecosystem. Learn the key strategies to keep customers coming back.
AI with ROI
What happens when AI handles nearly half of your customer service? ABOUT YOU’s Co-CEO Tarek Mueller joins retail analyst Steve Dennis and SCAYLE Director Partnerships Americas Daniel Fertig to share how it’s faster, better – and cheaper.
What will retail look like in 2030?
What will customers care about next decade? ABOUT YOU shares its outlook on the next era of eCommerce. From AI to loyalty, see where retail is headed and how you can start preparing your business for the future.