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rb2 builds eCommerce, subscription, and loyalty platforms for everyone from SMEs to enterprise organizations – anyone with big ambitions.

  • What does the company specialize in?

    • building eCommerce, subscription, and loyalty platforms
    • Building headless and composable platforms according to MACH príncipes
    • We offer end-to-end product development services from strategy to execution.

  • Descriptive text about the company:

    rb2 is a leading force in eCommerce, specializing in advanced use cases. Harnessing our deep knowledge of composable microservices architectures, we bring top-tier functionalities to businesses, offering specialized features built from years of experience with the About You online fashion store. Our solutions seamlessly merge the best out-of-the-box tools with the modularity that retailers require, ensuring adaptability in ever-changing competitive markets.

  • Number of customer projects:

    Countries & Regions:


  • “At rb2, we’ve honed our expertise by addressing the nuanced needs of the evolving eCommerce landscape. We recognize the pivotal role of customer experience in fostering brand loyalty and transforming end-users into genuine brand enthusiasts. In partnership with SCAYLE, we offer a comprehensive toolset that streamlines category management, product management, and order management – elements often found outside the standard eCommerce engine. With an advanced OMS, PIM, and a robust set of APIs, we’re equipped to provide a distinctive omnichannel experience that bridges the gap between physical stores and online platforms.”

    – Jeroen van Meel, Head of Composable Commerce