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rb2 builds eCommerce, subscription, and loyalty platforms for everyone from SMEs to enterprise organizations – anyone with big ambitions.

About rb2

rb2 is a leading force in eCommerce, specializing in advanced use cases. Harnessing our deep knowledge of composable microservices architectures, we bring top-tier functionalities to businesses, offering specialized features built from years of experience with the About You online fashion store. Our solutions seamlessly merge the best out-of-the-box tools with the modularity that retailers require, ensuring adaptability in ever-changing competitive markets.

  • Regions: Globally

“At rb2, we’ve honed our expertise by addressing the nuanced needs of the evolving eCommerce landscape. We recognize the pivotal role of customer experience in fostering brand loyalty and transforming end-users into genuine brand enthusiasts. In partnership with SCAYLE, we offer a comprehensive toolset that streamlines category management, product management, and order management – elements often found outside the standard eCommerce engine. With an advanced OMS, PIM, and a robust set of APIs, we’re equipped to provide a distinctive omnichannel experience that bridges the gap between physical stores and online platforms.”

Jeroen van Meel, Head of Composable Commerce