Building AI-Powered Fashion: How ABOUT YOU Boosted Engagement by 15%

About ABOUT YOU

Innovation is a part of ABOUT YOU’s DNA. Over the past 12 years, the company has grown into one of Europe’s largest online retailers for fashion & lifestyle. Today, it serves millions of customers across 26 markets and continually redefines how people discover and shop for apparel. 

Watch the video to see how ABOUT YOU is building on its legacy embracing the AI era with SCAYLE.

“SCAYLE delivers technology that helps online shops stand out from Gemini, ChatGPT, Google, and even multi-brand retailers like Amazon by creating differentiated experiences that give people a reason to visit their online shop.”

Tarek Müller, Co-Founder & Co-CEO of the ABOUT YOU Group

What Makes SCAYLE the Perfect Fit

As AI reshapes how shoppers discover fashion, fashion retailers’ new challenge is creating journeys shoppers can’t get on LLMs. With SCAYLE as its technological backbone, ABOUT YOU can create shopping experiences that go beyond what LLMs alone can offer. 

From AI product recommendations to the Promotions Engine, SCAYLE’s capabilities inspire shoppers, personalize every step of the journey, and help drive long-term customer engagement.

Runway-Ready Results

With SCAYLE powering its commerce, ABOUT YOU has the capabilities it needs to move fast in the AI era. From faster international expansion to AI-powered shopping experiences, SCAYLE’s retailer-built capabilities have already:

• Boosted conversion rate by 15% with SCAYLE’s AI features
• Increased customer engagement by 15% with SCAYLE Product Data Enricher
• Reduced customer churn by 20%
• Increased organic traffic from ChatGPT and Gemini by 10x
• Cut the time needed to launch in new markets from 12 months to 3 months

“I feel very confident going into the AI era because with the features of SCAYLE, I feel that we are at the forefront of innovation and we will be able to build a differentiated frontend for our customers.”

Tarek Müller, Co-Founder & Co-CEO of the ABOUT YOU Group

Enterprise Features Built for Fashion

• Autonomous Storefront Developer
  Build storefronts faster with an AI developer built on SCAYLE’s architecture
  
• AI Product Recommendations 
  Go beyond algorithms with customizable recommendations
• AI Product Data Enricher 
  Show up everywhere shoppers search with clean, structured data built for LLMs
• SCAYLE STUDIOS 
  Instantly generate thousands of campaign-ready visuals for every channel
• Promotion engine 
  Supercharge your campaigns with irresistible promotions

Step Into the Future of Fashion