Press Release
- SCAYLE expands its enterprise commerce offering with AI-powered content production
- SCAYLE STUDIOS reduces photo and video production timelines from weeks to hours
- Early enterprise customers include ABOUT YOU, the S.Oliver Group, the Betty Barclay Group and Goldner Fashion
- More than 100 brands are already paying to use the platform
- Over 80,000 outfits were generated with AI in the past 30 days alone
- At ABOUT YOU, SCAYLE STUDIOS has reduced production costs by approximately 90% and shortened time-to-market by more than 95%
- A/B tests show up to a 9.2% uplift in GMV and a 5.1% increase in add-to-basket rates
Hamburg, July 20, 2026 – SCAYLE is expanding its enterprise commerce offering with an entirely new product category. With SCAYLE STUDIOS, the company is launching an AI-powered platform that enables fashion and lifestyle brands to produce high-quality e-commerce content in just hours instead of weeks. The software automates the entire production workflow—from image generation and virtual styling to final retouching—making traditional studio productions unnecessary for many use cases.
With SCAYLE STUDIOS, SCAYLE addresses one of the biggest operational challenges in digital commerce: creating visual content for e-commerce, social media, and marketing quickly, at scale, and cost-effectively. Brands can produce content entirely through the self-service interface and deploy it directly across their sales channels.
Tobias Ring, Managing Director at SCAYLE, says:
“Generative AI creates the greatest value when it delivers measurable business outcomes. That’s exactly what SCAYLE STUDIOS enables. Brands and retailers can produce content significantly faster and more cost-effectively while delivering it in a personalized way through our commerce platform. This not only reduces costs but also demonstrably improves shop performance.”
AI Content Creation Becomes the Next Building Block of the Commerce Platform
Since 2018, SCAYLE has been developing enterprise commerce technology for international brands and retailers. Today, around 350 online stores run on its e-commerce platform. With SCAYLE STUDIOS, the company is expanding its portfolio beyond the online store itself for the first time, integrating AI-powered content production as another core component of modern commerce infrastructure.
The solution is already available across Europe and the United States and can be used both as an enterprise solution and under a pay-as-you-go pricing model. New users receive their first 50 credits free of charge.
Alongside ABOUT YOU, the S.Oliver Group, the Betty Barclay Group, and Goldner Fashion are already using SCAYLE STUDIOS. More than 70 additional companies use the platform through its self-service offering. Just two and a half months after launch, annual recurring revenue (ARR) has surpassed €1 million. In the past 30 days alone, more than 80,000 outfits have been generated.
Developed in Real-world Operations
SCAYLE STUDIOS was not created in a research lab. Instead, it was developed and continuously refined over several years within the day-to-day operations of the ABOUT YOU Group. Today, around 90% of all e-commerce productions at ABOUT YOU are created using AI.
The business impact is significant: production costs have been reduced by approximately 90%, time-to-market has been shortened by more than 95%, and annual studio and editorial costs have been reduced by more than €8 million.
The new production approach also delivers measurable improvements in online shop performance. A/B tests show a 9.2% increase in gross merchandise value (GMV) and a 5.1% uplift in add-to-basket rates compared with traditional studio photography.
Julian Jansen, VP SCAYLE STUDIOS at SCAYLE, says:
“SCAYLE STUDIOS is not a lab experiment. It has been built and refined under real-world conditions at ABOUT YOU, serving more than 15 million customers across 26 markets. The result is brand-consistent, studio-quality content that can be produced quickly and scaled efficiently for e-commerce.”
From Product Images to Scalable Content Production
SCAYLE STUDIOS transforms a single product into complete content sets for every digital channel—from product detail pages and social media to performance marketing and campaign assets. Brands can automatically generate different models, backgrounds, perspectives, and image formats, adapting content flexibly to individual markets, audiences, and campaigns.
The platform is built on a model-agnostic architecture that intelligently combines multiple generative AI models. New model generations can be integrated at any time, ensuring businesses continuously benefit from the latest technological advances.
About SCAYLE
SCAYLE is an enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences. It provides an intuitive, seamless feature set, which can be flexibly extended via API. Brands like Levi’s®, Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver choose SCAYLE to accelerate innovations and drive growth.
