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Manchester United SCAYLE Their eCommerce Fan Experience


About Manchester United

Manchester United is one of the most well-known brands in football and beyond. 

The club is committed to excellence on the pitch, with numerous domestic and European titles. Off the pitch, they’re dedicated to delivering outstanding fan experiences. And a great commerce experience is key to this. They provide fans with the very best in official apparel and accessories – and their goal is to provide the very best shopping experience too.

“Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible eCommerce experience. SCAYLE’s deep-rooted expertise in eCommerce coupled with their commitment to delivering an industry leading eCommerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”

Manchester United’s James Holroyd, Chief Commercial Development Officer

The vision at the heart of the club

Creating an inclusive community where fans can celebrate their love for the club is at the heart of everything Manchester United do. They’re dedicated to bringing the passion of Old Trafford right to their fans’ doorstep, wherever they are. Offering high-quality, official merchandise their fans are proud to wear is a key part of this vision.

Why Manchester United teamed up with SCAYLE

Putting fan satisfaction at the heart of its plans, Manchester United chose SCAYLE to operate a new direct-to-consumer platform. It is based on and powered by the SCAYLE commerce engine, providing a captivating and customized experience that quickly adapts to fast-changing requirements.

“Manchester United is always looking for new and innovative ways to improve our fans’ experience. We are delighted to be partnering with SCAYLE to further enhance our eCommerce offering, delivering an exceptional fan experience through personalization and a premium best-in-class commerce platform.”

Manchester United’s James Holroyd, Chief Commercial Development Officer

With SCAYLE, Manchester United are improving their fan experience with automated internationalization and easy customization options. So their supporters get the merch they want, how they want it. And their internal teams streamline commerce workloads with the most modern platforms in the industry. A better experience for everyone.

See how Manchester United score big with SCAYLE