Manchester United SCAYLE Their eCommerce Fan Experience

About Manchester United

Manchester United is one of the most well-known brands in football and beyond. 

The club is committed to excellence on the pitch, with numerous domestic and European titles. Off the pitch, they’re dedicated to delivering outstanding fan experiences. And a great commerce experience is key to this. They provide fans with the very best in official apparel and accessories – and their goal is to provide the very best shopping experience too.

Big Results: From Kickoff to Kit Drops and Beyond

Manchester United had over 190 technical requirements. SCAYLE met them all. And within 24 hours of signing, we were in project mode. Watch the video to see how we delivered a 13pt increase in website usability and a 12pt boost in fan satisfaction – with speed and innovation. 

“Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible eCommerce experience. SCAYLE’s deep-rooted expertise in eCommerce coupled with their commitment to delivering an industry leading eCommerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”

Manchester United’s James Holroyd, Chief Commercial Development Officer

Why Manchester United teamed up with SCAYLE

Putting fan satisfaction was at the heart of Manchester United’s plans. They set out to improve the entire fan experience – offering a better product selection, faster delivery, and a more connected ecosystem. To achieve this, the club had 190 technical requirements. SCAYLE met them all.

“We chose SCAYLE for two big reasons: powerful technology without unnecessary complexity and [a relationship] built on trust. From day one, it felt like a partnership, not a vendor relationship ”

– Patrick Jenkinson, Commercial Director, Venue & eCommerce at Manchester United

This wasn’t just a tech upgrade – it was a complete shift in how the club retails and operates. Together with SCAYLE, Manchester United built the platform, checkout, and global logistics capabilities – all at once. Every decision came back to one guiding principle: if it wasn’t better for fans, it didn’t go live.

From Trafford to America, with a 13pt increase in their website UX score, fans can now easily buy the merchandise they love. The result is an incredible uptick of 12pts in the club’s overall fan satisfaction.