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roastmarket Is Delivering International eCommerce Excellence with SCAYLE

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About roastmarket

Part of the Melitta Group, roastmarket isn’t just caffeinating their customers but delighting them with better eCommerce experiences. Since 2014, the company has been bringing premium coffee culture to customers across the DACH region. What began as a specialist online destination has grown into one of Europe’s largest online-only coffee retailers, offering everything from third-party and private-label coffee blends to machines, accessories, and barista equipment.

Now, with more than 3,500 products from over 300 roasters and 250 machine and accessory suppliers, roastmarket is ready to unlock the next stage of Europe-wide growth beyond DACH and the Netherlands – with ambitious plans to double its GMV.

Top-Tier Commerce For Billion Dollar Beans

With geographical and product range expansion in mind, roastmarket chose SCAYLE for its multi-country and multi-brand capabilities, as well as the ease with which business users can manage different markets. The ability to roll out new countries efficiently was a key decision factor, along with SCAYLE’s iterative implementation approach: starting with new international shops before expanding to the main stores.

The project brings together roastmarket’s own technical resources and SCAYLE’s commerce expertise. With roastmarket’s tech teams handling the frontend and SCAYLE supporting configuration and additional features, the teams are building on a familiar technology stack while introducing new capabilities for future growth.

More Than A Platform: A Long-Term Commerce Partnership

For roastmarket, SCAYLE is more than a SaaS solution. It is a commerce partner that brings the extensive retail experience of the Zalando Group to the table, helping roastmarket create a smoother customer journey, smarter guided selling, and a platform ready to brew bigger things across Europe.

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“With SCAYLE, we’re building a scalable, high-performance commerce foundation that allows us to bring roastmarket to even more coffee lovers across Europe.”

Maike Geilfus, CCO roastmarket

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