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Witt-Gruppe Hones in on a Decade of Growth with SCAYLE

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About Witt-Gruppe

Witt-Gruppe is one of the leading omnichannel fashion and lifestyle retailers for Europe’s silver shoppers. Its five brands – Witt, Heine, Creation L, Sieh an!, and Sheego – serve more than 21 million customers across nine different countries. Between 20 online shops and 112 physical stores, the enterprise generates over 1.2 billion Euros in revenue each year – 43% of that coming from eCommerce alone.

Witt-Gruppe

“We’re continuing our long-standing partnership because the platform has proven itself for us”

Tobias Nieber, CFO Witt-Gruppe

Simplifying Commerce Across Brands and Markets

Witt-Gruppe partnered with SCAYLE to simplify its eCommerce landscape, moving from an in-house shop system to a shared platform for shop management, product catalogs, checkout and payments, pricing, promotions, and search.

The teams migrated 15 shops in six months without rollbacks or outages. Since then, they have built on that foundation with loyalty and gift card integrations, marketplace capabilities, and localized shops that make it easier to reach customers in new markets.

Witt-Gruppe

“We’re deliberately investing in using the latest SCAYLE modules because they’re an important building block for reaching our strategic goals and securing our growth in the long term.”

Tobias Nieber, CFO Witt-Gruppe

Witt-Gruppe x SCAYLE: Committed to a Strong Future

After five successful years together, Witt-Gruppe decided to go the distance with SCAYLE, extending the partnership to hone in on a full decade together. The next chapter will focus on continued co-innovation and developing commerce experiences that serve Witt-Gruppe’s customers while empowering each one of Witt’s brands to grow.

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