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Insights From a Founder: Scaling Modern Fashion eCommerce 
From 0 to 5 bn in GTV* in 9 Years

Tarek Müller, co-founder of ABOUT YOU, one of Europe’s fastest growing fashion and lifestyle retailers, talks about their success story in our webinar on December 8th at 12 pm CET, 11am GMT. Find out how ABOUT YOU reached €5 bn in GTV* through influencer marketing and international expansion – and how the technology and expertise developed along the way now powers over 140 shops with SCAYLE Commerce Engine.

What to expect in the webinar

  • How influencer marketing tactics were used to broaden the global reach of the brand
  • How international markets were set up
  • How ABOUT YOU’s marketplace strategy played out
  • Incl. live Q&A session with the co-founder & co-CEO of ABOUT YOU, Tarek Müller

*defined as gross transaction volume, i.e., before returns and cancellations as well as including VAT

 Our Speaker

  • Tarek Müller | Founder & Co-CEO at ABOUT YOU

    Tarek Müller is Co-Founder and Co-CEO of the ABOUT YOU Group. The ABOUT YOU Group is an internationally active eCommerce group with two strategic business units: ABOUT YOU, one of the largest and fastest growing online fashion stores in the world, and SCAYLE, a software as a service company offering a unified commerce software for enterprise companies. Müller has been developing digital business models for more than twenty years.

  • Craig Smith | UK Country Manager at SCAYLE

    As SCAYLE’s UK & Ireland Country Manager, Craig Smith is responsible for the Commerce Engine’s continued growth across markets in England, Wales, Scotland, and Ireland. Prior to this, he owned and executed GTM strategies for platforms such as Salesforce and Amplience. With extensive experience in customer transformation, digital CX transformation, personalisation, and eCommerce, Craig specializes in creating tailored solutions to help retailers grow and shape a sustainable digital future.

Want to find out how you can scale your online shop?