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Data That Drives Commerce

Create better marketing. Make more sales. Deliver better customer service.
Harness the power of your own data with real-time eCommerce analytics directly in your platform.

Access Game-Changing Insights

Track real-time customer behaviour, analyse your sales performance, and visualize key metrics with our intuitive, built-in analytics suite.

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Customer Targeting

Know your customers

What are your customers doing right now? Get real-time data on all active customers. 

See your customer data broken down by key metrics, like age, gender, and country. So you can create campaigns that laser-target your exact demographics. 

Boost experiences and sell more with our funnel analysis and checkout dashboard. Learn what they like – and optimize for it.

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Market Analytics

Beat the market

Are you beating your competition?

Directly compare your performance with market data from globally recognized institutions including OECD and GFK. 

Annual inflation, real GDP growth, consumer confidence and sentiment – see where you’re excelling and where you can grow.

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Intuitive Insights

Give insights to everyone

Everyone – from your CEO to your interns – can access the data they need for success.

Need a broad enterprise business overview? Or granular campaign info? We have you covered.

And there’s no need to waste precious hours training teams on data analysis. Everything is presented in interactive and easy-to-understand graphs and tables.

Want to see our dashboards in action?

Let us show you around.

 Leading brands scale with the power of SCAYLE

 Common Questions About eCommerce Analytics

What are eCommerce analytics, and why is it important for online stores?

eCommerce analytics track, analyze, and interpret data on store performance, customer behavior, and sales trends. It helps businesses understand preferences, enhance user experience, and make data-driven decisions to boost conversions and revenue.

What key metrics should I track in eCommerce analytics?

Essential eCommerce metrics to track include conversion rate, average order value (AOV), customer acquisition cost (CAC), customer lifetime value (CLV), cart abandonment rate, bounce rate, traffic sources, and return on investment (ROI).

How can eCommerce analytics help improve the customer experience?

By analyzing customer behavior, such as browsing patterns, product preferences, and purchase history, eCommerce analytics can help businesses personalize the shopping experience.