Press Release

Performance apparel brand Odlo has chosen SCAYLE as its future eCommerce platform provider.

The migration to SCAYLE will provide the Swiss-based company with a flexible and extensible commerce platform optimized for B2C brands and retailers. SCAYLE’s extensive feature set, including dedicated omnichannel and internationalization functionality, will enable the brand to efficiently and intuitively steer its digital business across shops, channels and countries. The launch of Odlo’s new online presence is expected in early 2025. 

“We are committed to delivering innovative and convenient online experiences for our customers and continuously strive to future-proof our digital business,” Odlo’s Andreas Hindelang, Director eCommerce, said. “We selected SCAYLE because of its flexible and feature-rich enterprise platform, which is evolving at a rapid pace and mirrors our dynamic approach to eCommerce. We wanted to commit to a mutual partnership with a team that knows retail inside out – and found it at SCAYLE.” 

SCAYLE’s Thomas Peyer, Director Growth, said: “Odlo stands for innovation and performance and we are extremely pleased to have gained the brand’s trust as it embarks on their growth chapter. We look forward to a long-term partnership and are confident that our unique combination of leading technology and deep eCommerce expertise will raise customer experiences to new heights.”

SCAYLE is one of the fastest-growing enterprise ecommerce platforms in the world. It provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a strong focus on the fashion, lifestyle and sports sectors.


Holly Garbett
Earned Media Manager
[email protected]

Anja Schmidt
Head of Content & Communication
[email protected]

About Odlo
There’s more out there

Inspired by Nordic sports and our founder’s passion to push boundaries, Odlo exists to heighten every outdoor experience. We design base layers without equal and all-season apparel that drives outdoor devotees to go for more, more often, in comfort.
We live for the limitless potential of personal podiums and shared experiences. And from the Swiss Alps, we develop clothing for those who know that whatever lies ahead – there’s always more out there.

SCAYLE is a flexible B2C SaaS enterprise shop system built on a headless and API-first architecture. An extensive feature set, including PIM, Shop Management, Checkout, and OMS, is combined with an intuitive UI. Brands and retailers use SCAYLE to stay on track with fast-changing market developments and to drive differentiation in commerce. SCAYLE GmbH is a member of the ABOUT YOU Group and unites modern technology with a unique retail DNA. Leading brands like Deichmann, s.Oliver, Fielmann, FC Bayern, Marc O’Polo, and Manchester United choose SCAYLE’s Commerce Engine.